how does whatapp earn money

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WhatsApp, a Facebook-owned company, is a popular instant messaging app that enables users to send text messages, voice messages, make voice and video calls, and share images and other types of media. The app is free to download and use, and it does not show ads or charge individual users for the use of its basic messaging services. However, there are several ways in which WhatsApp generates revenue.

  1. WhatsApp Business API: This service allows businesses to communicate with customers through the WhatsApp platform. Companies can use the API to send automated messages, track customer engagement, and create custom chatbot experiences. The API is available on a subscription basis and the pricing varies based on the number of messages sent and other factors.

     

    how does whatapp earn money
    how does whatapp earn money

     

  2. WhatsApp for Enterprise: WhatsApp also charges large enterprise customers for the use of its platform. This includes businesses that need to communicate with a large number of customers, such as airlines and banks, and those that require more advanced features, such as customer service automation.

  3. WhatsApp Pay: WhatsApp Pay is a digital payments service that allows users to make transactions within the app or to other users. This feature is currently available in certain countries and is expected to generate revenue in the future.

  4. Shopping feature: WhatsApp also plans to launch a shopping feature that will allow users to purchase products and services directly within the app. This will enable businesses to sell products and services to customers through the WhatsApp platform, which can generate revenue for the company.

  5. Partnerships: WhatsApp has also started exploring ways to monetize its platform through partnerships with companies and organizations. For example, WhatsApp has partnered with health organizations to provide access to accurate health information, and with financial institutions to provide banking services through the app. These partnerships can also generate revenue for WhatsApp.

In conclusion, WhatsApp generates revenue primarily through its business services, such as WhatsApp Business API and by charging large enterprise customers for the use of its platform, and also by additional features such as WhatsApp Pay, a digital payments service, a shopping feature and through partnerships with companies and organizations.

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